Hanoi, December 5th, 2025 – Saigon Beer – Alcohol – Beverage Corporation (SABECO) officially concluded the “150 Years of Living Legacy” campaign that has surpassed a commemorative journey to celebrate community connection, honor the proud legacy, and amplify the shared values of unity, resilience, and compassion around the country.
The event was attended by Ms. Ha Thi Nga, Member of the Party Central Committee, Vice President of The Central Committee of the Vietnam Fatherland Front, Mr. Le Quoc Minh, Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Party Central Committee’s Commission for Communications, Education and Mass Mobilisation, and President of the Viet Nam Journalists Association, together with representatives from various ministries and government agencies, and Mr. Thapana Sirivadhanabhakdi, Chairman of Vietnam Beverage Company Limited (VietBev).
Closing a meaningful journey of connection
For nearly three months, the campaign travelled more than 2,200 km from South to North, reaching dozens of communities and connecting more than 16,000 people, not only through a wide range of interactive and community-centered activities, but meaningful initiatives across Vietnam, bringing communities together and celebrating the values that have shaped SABECO’s 150-year journey with the nation.
Through the Legacy on the Move journey - a red double-decker bus that travelled through nine localities, over 4,200 people learned about waste categorization and recycling, and more than 10.000 people were engaged in shared experiences that honored legacy while strengthening community bonds. The Legacy Night – a series of cultural and entertainment events further deepened this connection, gathering around 6,000 participants in three provinces and cities to celebrate the pride, unity, and cultural richness that define Vietnam’s living legacy. Three iconic brands Bia Saigon, 333, and Bia Lac Viet, also serve as iconic symbols of SABECO’s long-standing legacy. As familiar and beloved brands that have accompanied generations of Vietnamese, they became an essential part of the celebration moments, reinforcing the emotional bond between SABECO, its heritage, and the communities it has grown with for 150 years.
As the campaign progressed, SABECO reinforced its commitment to standing and thriving together with Vietnam, not only in celebration but also in times of hardship, by shifting its focus to offer timely, genuine support to local communities affected by severe storms and floods. This shift was reflected in the Wall of Unity, which collected over 1,700 heartfelt messages and more than 2,200 social media shares, becoming a powerful symbol of solidarity and compassion toward affected communities.
In the same spirit of support, during the “150 Years of Living Legacy” Campaign Closing, SABECO and the Vietnam Beverage Company Limited contributed an additional 1.5 billion VND to the Central Vietnam Fatherland Front (VFF)’s Post-Storm Recovery Fund to support the people in the South Central region of Vietnam in recovering from flood aftermaths. Mr. Thapana Sirivadhanabhakdi, Chairman of VietBev Company Limited, formally presented the contribution to Ms. Hà Thị Nga, Vice President of the Central Committee of the VFF.
This contribution follows SABECO’s earlier 3 billion VND donation through the VFF Central Committee and local chapters to support communities nationwide in recovering from recent natural disasters.
Honoring shared values through the “Ambassadors of National Progress” Award
The closing ceremony is not only a milestone for SABECO to reflect on its own living legacy, but also an opportunity to spotlight the individuals who made extraordinary contributions to the community's development, sharing the spirit of resilience, unity, and progress that SABECO has upheld throughout its 150-year history.
In that spirit, the “Ambassadors of National Progress” Award became a defining highlight of the event, underscoring SABECO’s belief that a nation’s progress is shaped not only by its history, but also by the people who continue to build its present and future. The award was initiated by SABECO, in collaboration with the Great Unity Newspaper, under the support and guidance of the Central Committee of Vietnam Fatherland Front, to recognize outstanding individuals whose meaningful contributions exemplify the spirit of progress and community strength.
The top 15 Ambassadors of National Progress were selected through a combination of public voting and evaluation by the Selection Committee. Over a 10-day voting period on the official website, the award received nearly 20.000 votes from people across the country, demonstrating the strong public interest and the meaningful resonance of the program within the community. The final selection was conducted under the close supervision of the Selection Committee to ensure inclusivity, diversity, and social equity across gender, age, ethnicity, region, and professional backgrounds.
These honorees were recognized across six key categories: Vocational Training; Environmental Sustainability; Balanced Lifestyle & Wellbeing; Community Development; Arts, Culture & Sports for Communities; Technology & Science for Communities. The categories, also the key focuses of SABECO’s sustainability commitments, were symbolized by ‘Icecons’ - each was crafted from the iconic Bia Saigon using blast-freezing technology. Inspired by Vietnam’s long-standing culture of raising a cold beer to honor achievements, the ‘Icecons’ transformed a familiar gesture of celebration into a meaningful tribute to the true “Ambassadors of National Progress”.
Speaking at the ceremony, Ms. Ha Thi Nga, Member of the Party Central Committee, Vice President of the Central Committee of the Vietnam Fatherland Front, said: “Throughout the implementation of the ‘Ambassador of National Progress’ Award, we have witnessed many beautiful and inspiring stories from across the country. Each of the honored individuals stands for the true Vietnamese spirit and is always eager to contribute to the community. The award carries profound social significance, spreading positive values and inspiring good deeds within the community. We believe the stories of these honored individuals will ignite compassion, responsibility, and dedication in every Vietnamese citizen. The Vietnam Fatherland Front deeply appreciates SABECO’s partnership on this journey and looks forward to continued collaboration in future community initiatives.”
Mr. Lester Tan, General Director of SABECO, shared: “The ‘Ambassadors of National Progress’ Award has resonated across the entire country, reaching communities large and small. It is not only a national recognition but a community-driven award that brings people together and reflects the collective spirit of Vietnam. The values our 15 honorees represent – sharing, unity, and community spirit – are the same values SABECO has upheld throughout our 150-year journey. This award, together with the meaningful initiatives under the ‘150 Years Living Legacy’ campaign, reaffirms our commitment to standing with Vietnam and contributing to its continued progress. The campaign concluded with an impact that extended far beyond celebration, helping spread compassion and strengthen community bonds across the country. As one of Vietnam’s leading beverage enterprises, we remain committed to the next century of responsible growth and shared prosperity, and will continue to accompany the Vietnamese people in the years ahead.”