Phú Yên, 08 January 2025 – Saigon Beer – Alcohol – Beverage Corporation (SABECO) has proudly launched a nationwide community program aimed at celebrating the Tết traditional values of unity and sharing during the country’s largest holiday of the year. The “63 Reunion – A Tết Together” program underscores SABECO’s commitment to social responsibility and the sustainable development of local communities, as a company with roots dating back 150 years ago and deeply intertwined with Vietnamese history and culture.
Sharing joy and spreading kindness
With the launch of this community event and celebration in Phu Yen, the "63 Reunion – A Tết Together" program will reach communities across all 63 provinces of Vietnam through a variety of initiatives, demonstrating SABECO's nationwide reach and commitment. From now until January 24th, SABECO will distribute Tết gifts valued at more than 6.1 billion VND. This includes more than 7,000 Tết gift sets for local laborers, fishermen and border guards, honoring their hard work and contribution to the national economy and sovereignty.
Each gift set includes a red envelope containing 300,000 VND and essential goods valued at 550,000 VND. Furthermore, SABECO and local authorities will visit border guard stations in Dak Nong, Phu Yen, Khanh Hoa, and Ca Mau provinces, delivering blessings and gifts.
In addition, SABECO will collaborate with local authorities to host Tết-themed community events in a selection of provinces. A key highlight of these events is the “Touch of Abundance” station, where participants can touch the screen to receive instant-win prizes like SABECO merchandise and personalized digital blessings for the new year. More than just physical gifts, SABECO and its partners aim to give local communities blessings as they welcome the new year, encouraging them to share or forward these to their loved ones or people from other provinces via social media. This not only extends the reach of this meaningful program to more, it also allows people around the country to experience the joy of Tết together. Following the launch in Phu Yen, the events will continue to be organized in 23 provinces across Vietnam, tailored to the local communities’ lifestyle and culture.
A Celebration of Shared Heritage and Gratitude
Mr. Lester Tan, CEO of SABECO, expressed the company's gratitude towards workers who have been instrumental in Vietnam’s economic strength, contributing greatly to the national growth in 2024. He acknowledged that not all workers experience a financially carefree Tết.
“The ‘63 Reunions - A Tet Together’ initiative aims to honor the unsung heroes – laborers, fishermen, and border guards – who tirelessly contribute to our nation. thereby sharing our goodwill to help them enjoy a warm and joyful Tet with their families, forging community connections and inspiring us all to look forward towards a fresh new year ahead.”
“SABECO is a proud Vietnamese company with a workforce of 8,000 employees and a network of 26 breweries across the country. For us, Tết matters strongly and it's a time when we celebrate our shared heritage and the strong bonds that connect us to the communities we serve. Our nationwide network, and the deep connections our employees have fostered within their communities, allows us to understand and appreciate the diverse cultural expressions of Tết across all 63 provinces, ensuring our program is inclusive and resonates deeply with each community."
SABECO’s CSR Tết programs form an integral part of its Environmental, Social, and Governance (ESG) strategy that aims at bringing positive values to stakeholders and SABECO while supporting community development. Over the years, the company has launched initiatives such as “SABECO Tết – One Home” (2022), honoring COVID-19 frontline workers, and “Together We Make Tết” (2023), which focused on supporting workers and fishermen. This year’s “63 Reunion – A Tết Together” reaffirms SABECO’s dedication to uplifting communities.
Beyond Tết, SABECO continues to drive long-term impact through programs like “Light Up the Rural” and “Light Up the Border,” which have installed 106 kilometers of solar street lights across 63 provinces. Similarly, the “Fostering Sports” initiative upgraded 30 community playgrounds, while the “SABECO Sports Hub 2024” fostered unity through sports and cultural activities in 36 provinces.