Vietnamese consumers are familiar with the brand: Saigon Beer (or Bia Saigon) of Saigon Beer-Alcohol-Beverage Corporation (Sabeco). In 2023, Saigon Beer has been over 148-year original history, 46-year brand building and development. The yellow beer bubbles flow has continuously kept up the future way, always made Vietnamese proud of their products.
The unique taste of Saigon Beer is the inspiring taste combined with the spirit of Saigonese’s generosity and the rich of the Southern land, making it an in dispensable part of everyday life. With 2 bottle of 610 ml Larue bottle and 330 ml bottle of beer in the first takeover period. Until now, Saigon beer has developed 8 type of products such as Saigon Special bottle, Saigon Export Premium bottle, Saigon Lager 355 bottle, 333 beer bottle, Sagon Chill bottle, Lac Viet bottle, Saigon Gold can, Saigon Special can, Saigon Export Premium can, Saigon Lager can, 333 beer can, Sagon Chill can, Lac Viet can.
Over 148 years of establishment and development, with many difficulties and challenges; up to now, although the market has appeared many famous beer brands in the world, Saigon Beer and Beer 333 are still Vietnam's leading beer market in Vietnam, on the way to conquer the markets such as Germany, the US, Japan, the Netherlands and so on.