Hà Nội, November 9 – Bia Saigon Special - a famous brand of Saigon Alcohol-Beer-Beverage Corporation (SABECO) - organized the event “Special Night - The Whole World Cheers For Your Special First Moment" with over 1,000 attendees. A premier celebration event designed to toast to life’s “firsts” and memorable connections, the event welcomed attendees to an immersive evening dedicated to friendship, personal milestones, and the enjoyment of world-class Vietnamese beer, featuring renowned rapper BinZ and celebrated Korean actor Jung Ilwoo, who made his first official appearance in Vietnam.
Special Night - The Whole World Cheers For You
Under the overarching theme of “Special Taste for Special Moments", the series of events “Special Night” aims to honor every memorable experience with Bia Saigon Special. The event in Hanoi focused on the theme of First Moments, providing a thoughtfully curated environment with custom messages and photos displayed on LED screens for attendees to commemorate their significant milestones. Notably, Jung Ilwoo, who is best known for several Korean dramas such as High Kick 1, The Moon Embraces The Sun, The Night Watchman, Haechi, …, reflected on his first ever visit to Vietnam in April and how he discovered Bia Saigon Special during that memorable trip.
“I’m glad to be here tonight to celebrate with everyone our first moment together,” said Jung Ilwoo. “Being back in Vietnam brings back so many good memories about my first visit as well as Bia Saigon Special that left an unforgettable impression on me from the first taste. I hope this Special Night will be a unique experience for everyone here tonight.”
Successfully garnering over 1,000 attendees, the evening’s entertainment featured a live performance by rapper BinZ, who debuted a new song “Special Night" dedicated to celebrating special moments. Additionally, the event showcased performances by famous singers Soobin Hoàng Sơn and Vũ, as well as the presence of notable KOLs, namely Trang Pháp, Dustin Nguyễn, Vũ, and DJ Woke Up, making the Special Night a memorable gathering centered on shared celebration and enjoyment.
An Innovative Brand Rooted in Celebrating Local Special Moments
Since its revamp in 2022, Bia Saigon Special has achieved significant milestones, including winning silver medals at 2022 World Beer Awards (UK), 2023 World Beer Championship by the US Beverage Testing Institute, and 2024 World Beer Awards, which highlights its world-class quality in the competitive landscape. Such worldwide recognition reflects Bia Saigon Special's rich flavor profile that is meticulously brewed with Yakima hops from the U.S. and an innovative dry hopping process.
Bia Saigon Special has embraced innovation through various activities aimed at engaging with consumers, and the "Special Night" campaign is a key initiative designed to strengthen the bond between the brand and the young audience. These accomplishments underscore SABECO and Bia Saigon's commitment to making high quality products to maintain SABECO’s local leadership and strengthen its brand’s international footprint.
Ms. Patsy Lim, SABECO Deputy General Director in charge of Marketing and Communications, shared at the event: “A Special Taste for Special Moments, Bia Saigon Special is here to cheer on our consumers’ most memorable moments. The event tonight is built on that special connection between our brand and our consumers. It’s moving to see how our beer welcomed so warmly and playing such a lovely part in everyone’s memories, especially that of Mr. Jung Ilwoo, who came all the way from Korea to fall in love with Vietnam and Bia Saigon Special.”
After the first event took place in Hà Nội, the second event themed “Special Night - The Whole World Cheers for Your Special Friendship,” is set to occur in Vũng Tàu on November 23. Consumers might find tickets to attend this via minigame on Bia Saigon Facebook fanpage.