Ho Chi Minh City, October 16th, 2025 – Saigon Beer – Alcohol – Beverage Corporation (SABECO) announced the 3 billion Vietnam Dong contribution, in collaboration with the Central Committee of the Vietnam Fatherland Front (VFF), to provide recovery for communities severely affected by the recent storms and floods.
As a company that always grows hand in hand with Vietnam, SABECO is mindful of its social responsibility and continues to demonstrate this through concrete actions that contribute to the well-being and sustainable development of Vietnamese communities. Accordingly, SABECO announced the adjustments to its “Legacy Night” event series, including cancelling the event in Khánh Hòa and downscaling activities in Hà Nội to dedicate all resources to supporting storm-affected regions. Through VFF’s Post-Storm Recovery Fund, SABECO’s contributions will be used to provide relief to families in need, helping rebuild homes and essential public infrastructure, helping them regain stability and restore their livelihoods.
Meanwhile, the “Legacy on the Move” will continue its journey to the planned provinces, including Khanh Hoa, Binh Dinh, Nghe An and Hanoi, maintaining engagement with locals while integrating empathy-driven initiatives to support disaster recovery and affected communities. In Nghe An, one of the hardest-hit provinces, SABECO’s representative will also join hands with VFF on-ground to provide aid and encouragement to local communities.
Mr. Lester Tan, General Director of SABECO, said: “At SABECO, our 150-year journey has been shaped by the strength, unity, and enduring spirit of the Vietnamese people. As the nation comes together to recover from the recent floods, our hearts go out to all those affected. SABECO stands with local authorities, frontline forces, volunteers, and communities – those who are working tirelessly to rebuild homes and restore hope. While the natural disasters have posed challenges to our business, we remain steadfast in taking meaningful and timely action. This is how we honor the Vietnamese spirit – one that rises with resilience, rebuilds with courage, and thrives together toward a brighter, stronger future.”
Mr. Vu Van Tien, Member of the Presidium, Head of Propaganda Department of the Central Committee of Vietnam Fatherland Front, stated: “We appreciate SABECO’s meaningful gesture in joining hands with VFF to assist communities recovering from the recent storms. This practical action reflects the spirit of unity, compassion, and social responsibility, contributing to the continued promotion of Vietnam’s great national solidarity. VFF will work closely with SABECO to ensure timely and effective delivery of support to affected localities.”
The recovery and rebuilding efforts from SABECO will be rolled out promptly, with the aim of providing both practical assistance and moral encouragement to affected residents, especially in the most heavily impacted areas. In parallel with these community support efforts, SABECO is also coordinating with relevant organisations to provide timely care and assistance to its employees and their families who are living and working in the affected localities.
Through these collective actions, SABECO aims to uphold not only the brewing heritage but also the enduring Vietnamese spirit of thriving together embodied in its “150 Years of Living Legacy” campaign. Aside from long-term initiatives to improve local communities’ living quality, the company has consistently accompanied them to overcome challenges in times of natural disasters and pandemics. These efforts reflect SABECO’s long-standing commitment to thriving as one with the Vietnamese people through meaningful initiatives that contribute to uplifting communities and contributing to a sustainable future for Vietnam.
For more information about SABECO’s 150 Years of Living Legacy campaign and its key activities, please visit: