At a conference at Bangkok in Oct. 3rd, 2018, Mr. Bennet Neo – General Director of SABECO said to The Nikkei about reforming SABECO - the top Vietnamese corporate brands and the market leader in Vietnam Beer industry.
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"We are all ready to rock 'n' roll," Neo said. His team will work on reforms that will allow it to make investment decisions faster and to lower costs to boost productivity of the previously state-owned company.
Mr. Neo also said he would not rush any changes. "It will be a rock song, but a slow one," Changing the corporate culture of SABECO "cannot be done overnight".
Information about SABECO:
SABECO is one of the top Vietnamese corporate brands and the market leader in Vietnam Beer industry. On December 29th, 2017, the Government successfully divested 53.59% of charter capital to Vietnam Beverage Co Ltd, a 49% owned indirect associate of Thai Beverage Public Company Limited (ThaiBev) for almost US$5 billion.
This event sets the pivotal milestone for the upcoming development of SABECO, in which the company will focus on sustainable business growth through harnessing synergies across brand strength, financial capacity, manufacturing and distribution systems, strong insights of local market with good governance & transparent management.
Source: Nikkei Asian Review