Hanoi, Vietnam, 28 July 2026 – Saigon Beer – Alcohol – Beverage Corporation (SABECO) and the Vietnam Football Federation (VFF) today announced a three-year extension of their strategic partnership. Under the agreement, Bia Saigon will continue as the Exclusive Beer Partner of Vietnam's National Football Teams, including the men's, women's and U23 national teams, for the 2026–2029 period, reinforcing their shared commitment to the long-term development of football in Vietnam.
The new agreement marks the next chapter in the partnership established between SABECO and VFF in 2022. Building on the strong foundation created over the past years, both sides will deepen their collaboration to support football development, engage communities through the power of sport, and create long-term value for the nation's football ecosystem.
The renewal of the partnership between VFF and Bia Saigon for 2026-2029 reflects the mutual trust and strong bond the two organizations have cultivated through years of successful collaboration.
Advancing Vietnam’s football through a long-term partnership
As one of Vietnam's most iconic beer brands, Bia Saigon has long been part of the memorable moments shared by generations of football fans in Vietnam. As the Exclusive Beer Partner of the VFF, the brand will continue supporting Vietnam's national football teams across major domestic and international competitions, reaffirming its long-term commitment to accompanying Vietnamese football on its journey of growth and international success.
Mr. Lester Tan Teck Chuan, General Director of SABECO, delivered remarks at the event.
Speaking at the signing ceremony, Mr. Lester Tan Teck Chuan, General Director of SABECO, said:
"In Vietnam, football has a unique ability to unite millions of people through a shared sense of pride, resilience, and aspiration. These values have also guided SABECO and Bia Saigon throughout our journey alongside Vietnam’s development. It is such an honour that Bia Saigon has been entrusted as the Exclusive Beer Partner of the Vietnam Football Federation. Beyond supporting the national teams, we hope this partnership contributes to the continued advancement of Vietnamese football, strengthens the bond between the teams and their supporters, and reinforces the spirit of unity and national pride that brings communities together."
Mr. Nguyen Van Phu, General Secretary of VFF, shared:
"The extension of our partnership with Bia Saigon for another three years reflects the trust and strong relationship that both organizations have built over years of successful collaboration. We believe SABECO's continued support will not only provide valuable resources for the development of Vietnamese football, but also inspire our national teams to pursue even greater achievements while bringing the positive values of sport closer to fans and communities across the country."
A long-term commitment to Vietnamese sports and communities
Beyond supporting Vietnam's national football teams, the long-term partnership between SABECO and VFF reflects the company's broader commitment to advancing Vietnamese sports, strengthening communities and fostering national pride.
A memorable moment as VFF presented the Vietnam National Team jersey to SABECO at the event.
Since 2022, SABECO and Bia Saigon have accompanied Vietnam's men's, women's and U23 national teams throughout major regional and international competitions. Football sponsorship forms part of SABECO's long-term strategy to support Vietnamese sports, nurture young talent and encourage more balanced lifestyles.
SABECO has also launched a number of community initiatives that leverage the unifying power of sport. In 2022, the "Vietnam Wins Gold" campaign united millions of supporters behind Vietnamese national teams during the 31st SEA Games, while contributing to the training and competition programmes for national athletes.
From 2023 to 2025, SABECO partnered with the annual "Vietnam Sports Glory" programme to honour outstanding athletes and coaches, celebrating sporting excellence and encouraging future generations to pursue their aspirations.
Under the renewed agreement, Bia Saigon will remain the exclusive beer partner of Vietnam’s National Football Teams, encompassing the men’s, women’s, and U23.
The new partnership for the 2026–2029 period not only reaffirms the long-standing relationship between SABECO, Bia Saigon and the VFF. but also marks the beginning of a new chapter in their shared journey to support Vietnamese football. Building on shared values of resilience, unity and national pride, the partners remain committed to supporting the sustainable development of football in Vietnam, inspiring future generations of players, bringing millions of fans closer to the game, and helping Vietnam's national teams reach new heights on the regional and international stage.