THE MINISTRY OF CULTURE, SPORTS AND TOURISM AND SABECO ANNOUNCE THE COOPERATION PROGRAM IN 2022, AND LAUNCH THE “VIETNAM WINS GOLD” INITIATIVE

THE MINISTRY OF CULTURE, SPORTS AND TOURISM AND SABECO ANNOUNCE THE COOPERATION PROGRAM IN 2022, AND LAUNCH NATION-WIDE “VIETNAM WINS GOLD” INITIATIVE TO RALLY THE LOVE FOR SPORT SPIRIT FOR SEA GAMES 31

Ha Noi, 13 May 2022 – The signing ceremony of the cooperation between the  Ministry of Culture, Sports & Tourism (MoCST) and Saigon Beer - Alcohol - Beverage Corporation (SABECO) was announced today at Melia Hanoi Hotel, 48 Ly Thuong Kiet St., Hoan Kiem ward, Hanoi. The cooperation for 2022 is based on shared objectives in the areas of Culture and the Arts, Tourism and Cuisine, and Sports. At the event, SABECO and MoCST also celebrated the launch of “VIETNAM WIN GOLD” - “VIET NAM THANG VANG” - a community initiative rallying on everyone in Vietnam to support our national sport teams and athletes during  SEA Games 31, raising the love for sports and positive spirit of the whole nation.

Ministry of Culture, Sports and Tourism and SABECO announce the cooperation program in 2022

Following the excellent relations established in 2021, MoCST and SABECO have set up activities of cooperation for the year 2022 with the aim to elevate national sports and establish Vietnam's tourism brand as an attractive cultural and culinary tourism destination for both domestic and international visitors. Major activities of cooperation program for 2022 focuses on 3 key areas:

• Culture - Arts: focusing on activities that promote the essential cultural and artistic values of Vietnam to the Vietnamese people as well as international friends, honoring Vietnamese cultural identities.
• Tourism - Cuisine: focusing on activities that develop a national tourism brand, promote and introduce distinctive, representative culinary traditions across different regions of Vietnam as well as the finest international cuisines.
• Sports: focusing on activities that support the successful organization of SEA Games 31, in which Bia Saigon brand is the Diamond Sponsor and the sole sponsor of the Doping control program at SEA Games 31, as well as contributing support fund to develop young sport athletes through nationwide community initiative “Vietnam Win Gold”.

Particularly, the “VIET NAM THANG VANG” chanting initiative is part of the series of activities that Bia Saigon is accompanying MoCST towards the 31st SEA GAMES in Vietnam. With the spirit of encouraging the willpower and belief in victory of the National Sports Team, the initiative will collect and echo sport chantings from supporters online and offline wherever they are. With the goal of collecting millions of chantings in support of Vietnam’s sports, by the completion of the month-long movement, Bia Saigon will contribute 5 billion VND to support the training and development of young athletes to reach international achievements and bring about the best of Vietnam sports.

Mr. Bennett Neo, General Director of SABECO, said: “There is nothing quite like sports when it comes to bringing people together. Success at international sport competitions rallies and binds the Nation together and evokes national pride. As 2022 marks the second time Vietnam hosting SEA Games, Bia Saigon see our role in contributing to honor the winning spirit of national sport teams, as well as supporting the development of outstanding young athletes. Via the “VIET NAM THANG VANG'' in particular and the long-term partnership with the MoCST in general, we strive to push on the tripartite partnership of the government,  private sector and soco-politico organizations to embrace the identity of Vietnam in culture, tourism and sports sectors. This is an essential part of our sustainable development commitment in Vietnam.”, remarked Mr. Bennett Neo, CEO of SABECO.

Mr. Bennett Neo, General Director of SABECO

Marking the launching of the “Vietnam Win Gold” initiative, representatives of MoCST and Bia Saigon along with artists that support the campaign including Miss Vietnam Do Thi Ha, Miss Vietnam Do My Linh; talented athletes from national sports teams such as Bui Tien Dung (Football), Tran Nguyen Manh (Football), My Tam (Karate), and former athlete Hoang Van Hung (Taekwondo) enthusiastically chanted the slogan "VIET NAM THANG VANG" together. From online platforms, the campaign also received personal chantings from fans across diverse sectors, including the ones attended the main event, along with musical band Da LAB, footballer Van Thanh, Miss Grand International 2021 Nguyen Thuc Thuy Tien, 1st Runner Miss World Vietnam Nguyen Ha Kieu Loan, Rapper G-Ducky, actor Gin Tuan Kiet, actress Kha Ngan, singer Anh Tu, sports commentator Anh Quan, Ta Bien Cuong, gymnastic Pham Phuoc Hung, ... and many more.

Representatives of MoCST and Bia Saigon along with artists and athletes enthusiastically chanted the slogan "VIET NAM THANG VANG" together

ABOUT THE MINISTRY OF CULTURE, SPORTS & TOURISM

The Ministry of Culture, Sports, and Tourism is the Government agency tasked with performing state management functions in the fields of culture, family, physical exercises, sports, and tourism in the entire country. It also manages public services in the fields of culture, family, physical exercises, sports, and tourism in accordance with the law.

The Ministry of Culture, Sports, and Tourism is headquartered at 51 Ngo Quyen Street, Hang Bai Ward, Hoan Kiem District, Hanoi City.

ABOUT SABECO

With 147 years of brewing history, Saigon Beer – Alcohol – Beverage Corporation (“SABECO”) has established itself as one of Vietnam’s leading companies.

SABECO includes 26 breweries and 11 trading subsidiaries and has a distribution network consisting of hundred thousand retailers nationwide. SABECO is proud to offer a brand portfolio that consists of some of the most well-loved beer brands in Vietnam, including Bia Lac Viet, Bia Saigon Chill, Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager and Bia Saigon Gold.

Our flagship brands Bia Saigon and Bia 333 have been consistently recognized for its outstanding quality by prestigious local and international organizations, such as “National Brand” of Vietnam for several years. Most recently, it has received a gold medal at the International Brewing Awards 2019 (IBAs), the Gold, Silver and Bronze Prize at the International Beer Cup 2019 (IBC) and Gold, Silver Medal at Australia International Brewing Award 2020 (AIBA), Gold and Silver Medal at Monde Selection Award 2021.

With a commitment to investing in business development along with sustainable development, SABECO is always striving to create positive changes to enhance the position of the Vietnamese brand, while promoting positive development for the community and Vietnam. Accordingly, our sustainable development strategy focuses on four pillars: Consumption, Conservation, Country, and Culture.

For more information on SABECO, please visit:  www.SABECO.com.vn

For press information, kindly contact:

Mrs. Dinh Nguyen Thi Huong – Director of Corporate Communication huongdnt@sabeco.com.vn.